Cooley Group Inc. Named 2012 Grand Award Winner
in PSDA’s Print Excellence and Knowledge Awards
Cooley Cited in “Best Collaboration Between a Vendor and Distributor” Category of the 2012 PEAK Awards, Presented by the Print Services and Distribution Association
EAST SYRACUSE, N.Y. – July 10, 2012 – Cooley Group Inc. recently was honored in the 2012 Print Excellence and Knowledge (PEAK) Awards for its entry in the “Best Collaboration Between a Vendor and Distributor” category. The New York-based company received its award, presented by the Print Services and Distribution Association (PSDA), during the organization’s Print Solutions Conference & Expo last month in Baltimore, Md.
PSDA’s annual PEAK Awards is a competition that honors the work of print professionals who have met their customers’ printing needs by providing outstanding value-added products and services through creativity in design, production, fulfillment and other services while solving problems or improving business functions.
Cooley won this prestigious industry award for its “Self-Promo pURL Campaign” promoting the 2011 Vendor Fair in its East Syracuse, N.Y., office. Cooley partnered with Printco Inc. of Omro, Wis., to produce and execute a variable data campaign to promote an event where its customers could meet vendor representatives and discuss new opportunities.
To promote the Vendor Fair, Cooley and Printco first sent a variable data mail piece to approximately 750 customers. The direct mail piece incorporated a pURL that, when visited online, allowed customers to view a YouTube video of Cooley’s president inviting them to the show. The direct mail piece allowed them to RSVP and contained links to the participating vendor partner websites. This was followed by three email blasts to those who had not yet responded and a reminder email on the day before the event to those who had that contained a link to a map of the location. All print, mail and email was done from Printco’s Omro, Wis., facility.
The program boasted a 45 percent response rate to the pURL and subsequent email blasts, with nearly 200 customers attending the show. Cooley’s brand consultants and participating vendor sponsors were very pleased with the results. As a direct result of the program, Cooley Group realized more than a return of investment exceeding 300 percent. The program also provided education for its brand consultants and their customers in how to best plan and execute a pURL program. Printco provided extensive training for the company’s brand consultants the day before the show and supplied support materials at the show for Cooley’s customers.
In honoring Cooley, PEAK judges said they liked the comprehensive nature of the campaign and that it used multiple channels – including email, direct mail, video and a live event. They were also impressed with the strong partnership between Cooley and Printco and the excellent response rate to the campaign.
“Cooley is proud to be the recipient of the 2012 PEAK Award for Best Collaboration between a Vendor and Distributor,” said Stuart Boyar, president of Cooley Group Inc. “We are honored to have received this award, as it truly takes us back to the premise of what being a distributorship and PSDA member is all about. As a founding member of PSDA, Cooley has enjoyed for many years the tremendous network of vendor partners who work with us to bring our clients the best solutions to fit their needs. We are excited to work with our clients and prospects in developing successful programs for their organizations.”
The program’s success also demonstrates the value of membership in PSDA and collaborative efforts that can drive substantial results.
“The work of Cooley Group and Printco on this campaign reveals the power of collaboration between members of PSDA,” said Matt Sanderson, the association’s executive vice president. “We were thrilled to recognize this work with a 2012 PEAK Award.”
ABOUT COOLEY GROUP INC.
The brand consultants at Cooley Group Inc. work with clients large and small to enhance and build their brands. First they work with you (the client) to understand your brand, and only then do they recommend appropriate solutions. New ways for you to … brand new! For more information about Cooley Group Inc., visit www.cooleybrand.com.
ABOUT THE PRINT SERVICES AND DISTRIBUTION ASSOCIATION (PSDA)
The Print Services and Distribution Association (PSDA) is the exclusive non-profit professional association dedicated to enhancing the success of the distributor channel for business communications, including print, marketing and related services. As the oldest and largest non-profit association in the industry, PSDA members include distributors, trade printers, suppliers and technology partners working together to provide differentiated solutions to end-user customers. PSDA members comprise a broad network of supply chain partners representing nearly 1,000 companies and more than 10,000 active participants who account for more than $5 billion in combined annual sales. For more information about PSDA, visit www.psda.org.
Karie Ballway – Brand Consultant, Cooley Group Inc.
OFFICE 315.432.1029 FAX 315.432.5405 EMAIL: KBallway@cooleybrand.com