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Cooley Group, Inc. March Madness Winner!

Tue, 09 Apr 2013 03:10:48 -0500

Congratulations to our winner, Joe DeSarro. Joe edged out Scott Gwilt last night...winning on the tiebreaker. Joe- your Brand Consultant will be in touch soon to drop off your prizes. Thanks to everyone for playing.

The final standings can be found HERE and the alphabetical results are HERE

Cooley March Madness Final Four Edition

Sun, 31 Mar 2013 18:51:40 -0500

COOLEY GROUP, INC

MARCH MADNESS CONTEST

FINAL FOUR EDITION

The Final Four is set. What started with 68 teams has reached its final weekend. Syracuse, Louisville, Michigan, and Wichita State will battle it out next weekend in Atlanta for the National Title. Thanks for entering our contest.

Don't forget Cooley's Final Four- our four Major product concentrations: Print and Print Management...Advertising Specialties...Promotional Packaging...and Branded Apparel. You can rely on our Brand Consultants to help you in any of these areas. Let our expertise help you establish and grow your Brand. Call us today!

As for our contest, Scott Gwilt and Joe Desarro are tied heading into the final weekend, with Chris Bruno sitting squarely in third. Your positional standings can be found here and the alphabetical standings are here. Good Luck!

Cooley Group March Madness- Onward and Upward

Fri, 29 Mar 2013 02:37:39 -0500

COOLEY GROUP MARCH MADNESS MARCHES ON

As the NCAA Tournament marches on, did you know that Cooley Group has its own "Elite Eight"? Our 8 Brand Support Specialists offer assistance to our customers and our Brand Consultants. They are experienced, and highly trained in all aspects of our business. They are usually the first point of contact for our customers and really represent the "face" of our organization. You can trust that our dedicated team of support professionals will help you in any way they can.

You can also trust that our contest is getting even tighter as another top seed dropped out last night. Joe DeSarro Remains in first, with Brandon Hatz close behind in second. A trio of contestants are tied for third place- and at this stage of the tournament, anything can happen. For the current standings, click HERE. To find out your place alphabetically, simply go HERE.

Good Luck this weekend!

Sweet Sixteen Update

Mon, 25 Mar 2013 03:19:55 -0500

COOLEY GROUP SWEET SIXTEEN

What's better than a Sweet Sixteen? A Nifty Nineteen! Cooley has 19 of the top Brand Consultants in the industry, leading us to our annual ranking in the top 30 distributorships in the US. Each Consultant is well versed in all of our major product lines, from print and print management to specialty packaging. Contact your Brand Consultant and put them to work on your next project.

Now, about the other Sweet Sixteen: our contest is rolling along. Three people have worked their way to the top of the standings: Tammy Arnold, Joe DeSarro, and Ed Mills. Of note also is that only one contestant had Florida Gulf Coast advancing to the Sweet Sixteen- Amy Barringer! Our complete standings are available HERE. In order to find your place in the contest more quickly, an alphabetical listing is available HERE.

Good luck to everyone next weekend

Cooley Group March Madness Round 1

Fri, 22 Mar 2013 03:59:01 -0500

Round 1 Results

Thanks to the Harvard Crimson, no one in our contest had a perfect score in the first round. Michelle Hummel came close, with 15 games picked correctly, followed by Scott Grates, Ktistine Caronna, and Joe DeSarro...each with 14 correct. For a complete listing of current standings, click HERE.

The NCAA Tournament is a sure harbinger of spring. In our part of the country, that means getting back outside for some exercise after a long winter indoors. If your company has plans to re-invigorate your Health and Wellness offerings for your employees, why not call your Brand Consultant today and let them help design your program? Why re-invent the wheel? Take the benefit of our experience to help!

COOLEY GUESS MARCH MADNESS!

Thu, 14 Mar 2013 11:47:22 -0500

COOLEY GUESS MARCH MADNESS

Welcome to our first ever March Madness Cooley Guess. Once you enter your picks, print them out and follow along on this blog as you compete for a great prize package. Results and updated standings will be posted here the morning after each round of the NCAA Men’s Basketball Tournament. So be sure to bookmark this page for daily updates. Please, only one entry per email. Good luck to all!

Speaking of Madness, do you have a print, promotional, or packaging challenge that’s driving you crazy? Our Brand Consultants can help with ideas, samples, and expertise second to none. Give us a call today- we’d love to help.

Cooley Guess 2012 GRAND PRIZE WINNER

Wed, 09 Jan 2013 08:13:31 -0600

Congratulations to Kathy Mueller of St. Joseph's Hospital in Syracuse, N.Y. who was our 2012 Cooley Guess Grand Prize winner.

Kathy received a $500.00 Visa Gift card.

2013 is here and we are already working on our next Cooley Guess Contest.

Not familiar with our Cooley Guess Contest? Please contact your Brand Consultant today for ways to win!

Do you have an idea for our next contest...we are always open to suggestions for future campaigns.

To submit your suggestion visit cooleybrand.com and enter the idea in the CONTACT US section.

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Cooley Guess 2012 GRAND PRIZE WINNER

Wed, 09 Jan 2013 07:53:23 -0600

Congratulations to Kathy Mueller of St. Joseph's Hospital in Syracuse, N.Y. who was our 2012 Cooley Guess Grand Prize winner.

Kathy received a $500.00 Visa Gift card.

2013 is here and we are already working on our next Cooley Guess Contest.

Stay tuned for upcoming details.

Cooleyguess.com

Not familiar with our Cooley Guess Contest? Please contact your Brand Consultant today for ways to win!

Do you have an idea for our next contest...we are always open to suggestions for future campaigns.

To submit your suggestion visit cooleybrand.com and enter the idea in the CONTACT US section.

Brand Consistency is Essential at Trade Shows

Mon, 03 Dec 2012 16:28:03 -0600

Brand Consistency Is Essential At Trade Shows

As the fourth quarter winds down, many companies are gearing up for the trade shows they will be exhibiting at in 2013. Now represents the perfect time to evaluate your current trade show display and accessories that accompany it. The last thing you want to experience as your packing for your trade show is a damaged display or outdated graphics. Take stock now of what you have and keep in mind that every aspect of your trade show exhibit must match up with company promotional materials, advertising, public relations, online marketing, website and direct mail. Companies lose identity when they dilute their image with mixed messages. Marketing pros say the golden rule is to stay true to your corporate message, reinforce the brand, and let everything else follow suit.

Be consistent in your brand mindset, whether it be upscale, sophisticated, young or old. Not only with the way your trade show exhibit looks, but also with the dress style and comportment of your trade show booth staff. Be sure everyone who represents your company is knowledgeable about all communication aspects of the company. Be able to articulate the brand in trade show booth graphics, sales pitches, promotional hand outs, email and web messages.

Make your booth inviting, exciting and enticing to attendees. Create a ‘buzz’ with unique and creative promotional items that tie into your core products and services. Offer a raffle prize that is also unique and gets people talking. Finally, remember that you don’t need a ‘BIG’ budget to be successful. The Brand Consultants at the Cooley Group are experienced professionals who can provide all the components for a winning trade show campaign.

*Trade Show Displays

*Table Covers

*Full Color Banners & Signage

*Floor Graphics

*Product Literature

*Branded Promotional Products

*Raffle Prizes and Gifts

Contact a Cooley Brand Consultant today and let’s get started.

Be your Own Billboard

Wed, 31 Oct 2012 13:33:28 -0500

Be the Billboard – Advertising with Branded Apparel

By choosing to wear a company’s name, logo or message, you are proudly standing with that brand and what it represents. You act as a walking billboard. In fact, the choice to wear that shirt, cap, jacket or even a button can have a far greater impact than any actual words.

Branded apparel definitely drives engagements and creates inquires. For Cooley, wearing clothing displaying our company’s logo can activate a dialog that might not otherwise occur. Our consultants are always looking for a way to start a conversation. When others see their shirt or cap, they often ask, “What is Cooley Group?” or, “Where did you get that cool shirt?” There’s no doubt that a carefully designed message can serve to attract others and help start conversations.

The attraction of wearing something that “advertises” a brand also speaks to one of the big problems direct sellers face—rejection. Starting a conversation out of the blue can be a difficult skill for a newcomer to master. But when someone is asking about your T-shirt or button, they are making the first move, and are much more likely to be receptive to your message. They may even tell you of someone else that they think might be interested, thus generating another powerful form of word-of-mouth advertising—a personal referral.

The Brand Consultants at Cooley Group are uniquely qualified to help you to create business opportunities by helping you to define your company’s brand, build your image, and transfer that to a line of branded apparel for your employees and even your customers. Let us help you to “Brand New”.

Snail Mail Prices to Increase. AGAIN.

Tue, 16 Oct 2012 12:00:39 -0500

Snail Mail Prices Increase. Again.

Starting January 27, the price of a first-class stamp will increase one cent to 46 cents, the Postal Service announced. Postcard postage will rise one cent as well, to 33 cents. This increase comes as the Postal Service faces a solvency crisis.

What does this mean for business mailings? And what does it mean for the future of doing promotional mailings?

For businesses, promotional mailings now, more than ever, need to be effectively targeted and delivered correctly. With increased cost comes the need to have your promotional mail not only get to the right person, but also be read by that person. Otherwise, you just wasted 33 cents. Your Cooley Brand Consultant can show you how personalized mailings, incorporating pURLS and QR Codes can make your marketing efforts much more effective. Using that technology and our expertise will ensure that you get the greatest return on your mailing investment.

In the long term, with the US Postal Service facing its own economic crisis, no one can be sure how long they will remain a viable cog in your marketing efforts. To that end, we have helped many of our customers transition to email and promotional packaging for their marketing efforts. Personalized emails and eye catching packaging can help your ROI…and improve your bottom line.

Just ask us for our input- your Cooley Brand Consultants will be glad to help!

Using Employee Incentives for Workplace Harmony

Mon, 08 Oct 2012 10:37:22 -0500

Using Employee Incentives for Workplace Harmony

The employer-employee relationship is a delicate one that involves wooing on both sides. Employees want to impress the boss, but employers need to keep their workers energized and interested in their daily responsibilities. Finding the right way to express "Good Job!" can be difficult, especially in tight economic times. With your help, employers can get creative with their budgets and find new ways to appreciate their workers.

Here are the Top Five Reasons to Recognize an Employee:

• Length of service

• Above and beyond performance

• Peer-to-peer recognition

• Retirement

• Sales performance

Everyone likes to see their name on an award (as long as it is spelled correctly). However, adding an engraving adds serious value to a gift. Personalization is everything; it is the most important element to an award. In terms of design, adding a name to an award creates a focal point. The recipient knows that the award was meant for them personally, and this gives the recipient a greater emotional connection with the award and/or recognition event.

Contact your Cooley Brand Consultant today for a variety of Recognition and Award ideas.

Print is Alive and Well. Is It a Part of Your Marketing Mix?

Mon, 08 Oct 2012 10:33:56 -0500

PRINT IS ALIVE AND WELL- IS IT PART OF YOUR MARKETING MIX?

Despite the media’s best efforts to kill the future of print, it is still alive and well. There are many misconceptions about print’s effectiveness as a marketing tool. Click here to learn more, and then call your Cooley Brand Consultant to see how you can leverage print in your marketing efforts.

DOES YOUR ORGANIZATION HAVE THE SNAZZIEST APPAREL AROUND?

Mon, 08 Oct 2012 10:31:46 -0500

DOES YOUR ORGANIZATION HAVE THE SNAZZIEST APPAREL AROUND?

There are some jobs in which keeping a low profile just isn't a good idea. Wherever forklifts trundle around recklessly or crane arms swing in wide, blind arcs - it's good to be as visible as possible. Though workplace accident statistics have been trending downward for decades, there are still over 3 million cases of on-the-job injuries each year. Thankfully, proper safety wear helps make many of these accidents preventable, and nearly all of it is available through the promotional industry. This month's showcase gives branders some examples of how they can participate in a safer workplace, while establishing themselves in lucrative trades such as construction, just by raising their own profile a little bit. Click here to read more.

Then call or email your Cooley Brand Consultant to see how they can help.

Cooley Group, Inc. Named Grand Award Winner

Wed, 11 Jul 2012 08:25:14 -0500

Cooley Group Inc. Named 2012 Grand Award Winner

in PSDA’s Print Excellence and Knowledge Awards

Cooley Cited in “Best Collaboration Between a Vendor and Distributor” Category of the 2012 PEAK Awards, Presented by the Print Services and Distribution Association

EAST SYRACUSE, N.Y. – July 10, 2012 – Cooley Group Inc. recently was honored in the 2012 Print Excellence and Knowledge (PEAK) Awards for its entry in the “Best Collaboration Between a Vendor and Distributor” category. The New York-based company received its award, presented by the Print Services and Distribution Association (PSDA), during the organization’s Print Solutions Conference & Expo last month in Baltimore, Md.

PSDA’s annual PEAK Awards is a competition that honors the work of print professionals who have met their customers’ printing needs by providing outstanding value-added products and services through creativity in design, production, fulfillment and other services while solving problems or improving business functions.

Cooley won this prestigious industry award for its “Self-Promo pURL Campaign” promoting the 2011 Vendor Fair in its East Syracuse, N.Y., office. Cooley partnered with Printco Inc. of Omro, Wis., to produce and execute a variable data campaign to promote an event where its customers could meet vendor representatives and discuss new opportunities.

To promote the Vendor Fair, Cooley and Printco first sent a variable data mail piece to approximately 750 customers. The direct mail piece incorporated a pURL that, when visited online, allowed customers to view a YouTube video of Cooley’s president inviting them to the show. The direct mail piece allowed them to RSVP and contained links to the participating vendor partner websites. This was followed by three email blasts to those who had not yet responded and a reminder email on the day before the event to those who had that contained a link to a map of the location. All print, mail and email was done from Printco’s Omro, Wis., facility.

The program boasted a 45 percent response rate to the pURL and subsequent email blasts, with nearly 200 customers attending the show. Cooley’s brand consultants and participating vendor sponsors were very pleased with the results. As a direct result of the program, Cooley Group realized more than a return of investment exceeding 300 percent. The program also provided education for its brand consultants and their customers in how to best plan and execute a pURL program. Printco provided extensive training for the company’s brand consultants the day before the show and supplied support materials at the show for Cooley’s customers.

In honoring Cooley, PEAK judges said they liked the comprehensive nature of the campaign and that it used multiple channels – including email, direct mail, video and a live event. They were also impressed with the strong partnership between Cooley and Printco and the excellent response rate to the campaign.

“Cooley is proud to be the recipient of the 2012 PEAK Award for Best Collaboration between a Vendor and Distributor,” said Stuart Boyar, president of Cooley Group Inc. “We are honored to have received this award, as it truly takes us back to the premise of what being a distributorship and PSDA member is all about. As a founding member of PSDA, Cooley has enjoyed for many years the tremendous network of vendor partners who work with us to bring our clients the best solutions to fit their needs. We are excited to work with our clients and prospects in developing successful programs for their organizations.”

The program’s success also demonstrates the value of membership in PSDA and collaborative efforts that can drive substantial results.

“The work of Cooley Group and Printco on this campaign reveals the power of collaboration between members of PSDA,” said Matt Sanderson, the association’s executive vice president. “We were thrilled to recognize this work with a 2012 PEAK Award.”

ABOUT COOLEY GROUP INC.

The brand consultants at Cooley Group Inc. work with clients large and small to enhance and build their brands. First they work with you (the client) to understand your brand, and only then do they recommend appropriate solutions. New ways for you to … brand new! For more information about Cooley Group Inc., visit www.cooleybrand.com.

ABOUT THE PRINT SERVICES AND DISTRIBUTION ASSOCIATION (PSDA)

The Print Services and Distribution Association (PSDA) is the exclusive non-profit professional association dedicated to enhancing the success of the distributor channel for business communications, including print, marketing and related services. As the oldest and largest non-profit association in the industry, PSDA members include distributors, trade printers, suppliers and technology partners working together to provide differentiated solutions to end-user customers. PSDA members comprise a broad network of supply chain partners representing nearly 1,000 companies and more than 10,000 active participants who account for more than $5 billion in combined annual sales. For more information about PSDA, visit www.psda.org.

MEDIA CONTACT

Karie Ballway – Brand Consultant, Cooley Group Inc.

OFFICE 315.432.1029 FAX 315.432.5405 EMAIL: KBallway@cooleybrand.com

Company Incentive Programs

Fri, 15 Jun 2012 15:12:33 -0500

COMPANY INCENTIVE PROGRAMS

3 MOST COMMON APPLICATIONS FOR INCENTIVE PROGRAMS:

Sales and Loyalty Programs: Businesses typically budget 2% to 3.5% of sales to be awarded to salespeople for exceeding sales thresholds. Most programs will use 90% to 95% of award budgets.
Safety, Attendance, and Turnover Reduction: Common per person budgets are between $200 and $400 per year. Most good programs will use 70% to 80% of their budgets.
Years of Service Awards: Businesses will typically award people a years of service gift starting at 5 years and each 5 year increment therafter. Typically $10 to $50 per year of service is used to budget for awards.

NOTE: The IRS allows for SAFETY and YEARS OF SERVICE Awards to be NOT TAXABLE as income to the recipient, as long as the reward is tangible merchandise and worth $400 or less. Refer to US Tax Code 274, j

Cooley Group, Inc. wins PEAK Award

Mon, 14 May 2012 14:32:53 -0500

Cooley Group, Inc. wins PEAK Award from Print Services & Distribution Association

The Print Service Distribution Association ( PSDA) selected Cooley Group, Inc. as the Grand Winner in the Best Collaboration between Distributor and Vendor partner category of the 2012 PEAK Awards.

Cooley Group, Inc. won this prestigious industry award for the entry of its Self-Promo pURL campaign, promoting its 2011 Vendor Fair in its East Syracuse, NY office. Cooley partnered with Printco, Inc., of Omro, WI to produce and execute a variable data campaign to promote an event where its customers could meet vendor representatives and discuss new opportunities.

“Having our work recognized by the Print Services & Distribution Association is an honor,” said Jim Bonaventura, Cooley Executive Vice President. “It is especially rewarding that, as founding members of the association nearly 60 years ago, our work is still being affirmed as a commitment to producing excellent work with cutting edge ideas.”

The Award will be presented to Cooley Group, Inc. at PSDA’s 2012 Print Solutions Conference and Expo in Baltimore, MD on June 5, 2012.

Learn more about Cooley Group at www.cooleybrand.com

HOW DOES YOUR EMPLOYEE WELLNESS PROGRAM MEASURE UP?

Fri, 20 Apr 2012 07:53:51 -0500

“UP 2,3,4- DOWN 2,3,4”

HOW DOES YOUR EMPLOYEE WELLNESS PROGRAM MEASURE UP?

Employee wellness programs that promote healthy exercise and eating habits can be just as beneficial to the employer as to the employee. If you offer incentives for your employees to get healthier- quitting smoking, losing weight, or reducing stress for example- you benefit from a healthier workforce, with less absenteeism due to illness.

In addition, you may be eligible for reduced health care premiums from your insurance provider. You can also experience a significant ROI on the cost of your wellness programs. A 2011 report issued by the Incentive Research Foundation (IRF) found that corporate wellness programs have shown savings-to-cost ratios of $3 for each dollar invested. It’s a 3:1 ROI that companies can take to the bank. Further, companies that provide employee incentives (including promotional products, company stores or corporate gifts) as part of a wellness program appear to earn the best ROI of all.

With the passage of national health-care reform in 2010, businesses gained a greater incentive to offer employee wellness programs. Most apparently, by 2014, companies will be able to offer rewards of up to 30% of the total cost of an employee’s insurance coverage. For a single person’s policy, the reward increase will average $483 annually, while family policies will earn an employer credit of about $1,300 each year.

Companies will also have access to free government-provided educational wellness tools like Web portals and call centers. The Department of Health and Human Services will be additionally charged with conducting periodic national surveys to measure chronic disease prevention and the effects of promotional wellness programs – a clear benefit to firms with smaller staffs.

The Brand Consultants at The Cooley Group can help you navigate through the myriad of options to help you shape up your employee health and wellness program. Promoting your employee’s good health and healthy habits will bring you long lasting benefits.

It's Flu Season

Tue, 17 Jan 2012 07:08:32 -0600

It’s Flu Season/It’s Trade Show Season........

Are you looking for a Cost-effective promotional handout that everyone uses and enjoys receiving? Look no further. Order branded Anti-Bacterial Hand Sanitizer from your Cooley Brand Consultant today. Your clients/prospects will appreciate receiving this healthy gift, which can be prominently decorated with your logo and marketing message. This product is an effective promotion anytime, but especially so as a trade show handout, since it will be used IMMEDIATELY…and then time and time again in the ensuing weeks and months. What better way to promote personal health and advance your brand image at the same time!

HAND SANITIZER is available in a wide variety of sizes and styles:

From 10ml up to 16 oz…and even larger
Spray plastic bottles
Spray Pens [with and without Pocket Clips]
Credit Card sized Spray containers
Gel Squeeze bottles
Gel Pump Dispensers

Wipes [individual or multi-sheet packages]

EMBELLISHMENTS such as Clips, Carabiners, Key-Ring Chains, Neoprene Sleeves and Pouches can help to make this item VERY user-friendly. These attachments allow the product to be hung from Lanyards, Tote Bags, Purses, Briefcases, Key Rings, Belt loops and shirt Pockets. And mini sizes, even without attachments, are perfect for pocket, purse, briefcase, bag and car amenities compartment storage.

HAND SANITIZER can be decorated in 1-4 color; and have ample area to imprint your Corporate Branding Message.

HAND SANITIZER is available in a variety of aromas. And most have a moisturizing component such as aloe. If a sanitizing MOISTURIZING LOTION is desired, that also is available. Also, while most Hand Sanitizers are alcohol based, effective Alcohol-Free options are attainable.

IMPORTANT FACTS: to be EFFECTIVE and SAFE Hand Sanitizer must be properly formulated in clean and rigidly monitored manufacturing environments. And if alcohol based, the sanitizer must contain at least 60% alcohol. Most of the Hand Sanitizer that we sell is USA Made and therefore comes under the watchful eye of the FDA. However, there are some products that are imported. With imported product it is critical that EVERY batch coming onto the production floor is BATCH TESTED. This assures Proper, Effective formulation, and ensures Product Safety for our clients. The bottom line is that you must know who you’re dealing with.

You can trust that your Cooley Brand Consultant will only deal with high quality suppliers who meet and exceed the safety and efficacy requirements of this product. Image is everything – you can trust that Cooley will always have you and your image in mind.

Whether it’s HAND SANITIZER or another of our unique promotional products, your Cooley Brand Consultant can help you to achieve maximum brand exposure.

WHY COOLEY?

IMPRESSIVE SELECTION. UNPARALLELED SERVICE.

Color Trends for 2012

Mon, 09 Jan 2012 07:26:09 -0600

As your team of Brand Consultants, we keep current on a variety of trends to help you stay ahead of the curve. As you plan your marketing efforts for 2012, contact Cooley for the most unique and popular opportunities to have your marketing strategies incorporate the latest trends. Here’s an idea of the colors to watch for in 2012…

With each change of season, new color palettes emerge. Do you ever wonder who determines these trends?

These new colors seem to be prominent everyplace we look. Each manufacturer decided a long time ago what colors to present in this season’s designs, but they are all similar.

There are two organizations recognized for identifying the current trends in color. They are Pantone and the Color Marketing Group. A couple of times each year, they gather a panel of color experts from various industries. They analyze which colors will be most attractive to the general population. This is where color forecasting has become a science.

They understand the psychology of color and how it will influence which colors will be most attractive to the public. These factors include current events, politics, the economy, world issues, global and cultural influences. The panels then determine which colors will be the most pleasing to the largest segment of the population.

Our first glimpse of these color trends is usually seen on the fashion runway. As a result, we see these new colors incorporated into every aspect of our world, from textiles to plastics. We ultimately purchase items that are readily available in these color schemes and can easily be incorporated into our environments.

Today’s Trends:

“Green” has taken on multiple meanings honoring all things that grow and provide nourishment. Pantone 14-0116 Margarita is a shade of green that will dominate this Spring.

“Earthy Neutrals” are apparent with subtle hues of grays and warm browns. Think of a jar of pebbles or grains and dried grasses. Pantone 16-1120 Starfish is a top neutral color for 2012.

“Blues” also honor our appreciation of the most precious resource, water. These tones reflect glaciers, tranquil waters and clear blue skies. Denim is also making a comfortable comeback. Several pantone shades will be popular: 19-3953 Sodalite Blue, 14-5320 Cockatoo are top shades of blue for Spring 2012.

“Red” is the color of passion and gives us a taste of glamour and an escape from the ordinary. This year’s favorites come alive with tones of burning fire and glowing embers. Bright orange and deep purples. Tangerine Tango, Pantone 17-1463 will be a very hot color this year.

Your Brand Consultants at Cooley have many products to show you that will incorporate these colors into your Marketing plans.