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Viewing entries tagged with 'mobile marketing'

Personalizing Your Next Direct Mail Marketing Campaign

Posted by Chris Martins on 26 October 2011

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Personalizing your direct mail marketing may seem like an overwhelming task, but if you manage your database regularly, it doesn’t have to be such a big process.  If your database is well-managed and organized you can simply segment your audience into subgroups based on demographics, likes and dislikes to better pinpoint what incentive will make them most interested in purchasing.

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