As brand consultants we work with clients large and small to enhance and build their brands.
First we work with you to understand your brand, and
only then do we recommend appropriate solutions.
New ways for
you to…brand new!
As reported in our blog of July 5, 2011, there has been an increasing trend nationwide in eliminating or taxing the use of plastic bags and paper bags in the retail forum. This movement has been in the works for several years originating in Seattle, Washington and has been made into a law in a number of cities around the United States. Retail establishments, municipalities, environmentalists and a number of other advocacy groups are firmly in support of this but has met considerable resistance from the plastic bag industry who has launched petition drives to abolish this proposed law.
Cooley Group, Inc. Announces their Vendors of the Year for 2011
Canadian Anti-Spam proposal could get you in a LOT of hot water
There is a lot of college football on this weekend, as the season winds down and the traditional rivalry games are played. But have you noticed a subtle shift in the power elite of college football?
Before the Internet, B-to-B direct marketing must have been a snap. Think about it: for customer acquisition, direct mail was the only game in town. All you needed to do was create compelling offers, buy or rent decent lists, send out the mail and get results. Once the campaign was over, crunch the numbers, pick the best offer and find better lists. It all came down to looking at how much it cost to acquire each customer and how much each customer was worth.
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