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Brand News

E News - January 2017 - We Won This Award Because of You, Our Customers

Posted by Amy Siddall on 27 January 2017

We Won This Award Because of You, Our Customers.

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November E-News- This Holiday Season, Don’t Forget to Thank Your Employees

Posted by Amy Siddall on 1 November 2016

This Holiday Season, Don’t Forget to Thank Your Employees

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September E-News - How Secure Are Your Critical Documents?

Posted by Amy Siddall on 29 September 2016

How Secure Are Your Critical Documents?

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July E-News Is It Time for An Extreme Corporate Makeover? Special Offer Ahead!

Posted by on 19 July 2016

When you hear “branded apparel,” what comes to mind? Baseball caps embroidered on the crown? Collared shirts embroidered on the front left chest? T-shirts screen printed across the front?

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June 2016

Posted by Amy Siddall on 23 June 2016

Brand New – Why Not Make Your Marketing Interactive?

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May E-News

Posted by Amy Siddall on 31 May 2016

Direct Mail: So Much More Than Just a Postcard

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April E-News:

Posted by Amy Siddall on 18 April 2016

Do You Know What’s So Special about Specialty Printing?

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March E-News - Take Advantage of Every Branding Opportunity

Posted by on 22 March 2016

Take Advantage of Every Branding Opportunity

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February E News

Posted by Jim Bonaventura, CDC on 23 February 2016

Are You Taking the Time to Shape Your Brand?

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January E news

Posted by Jim Bonaventura, CDC on 25 January 2016

Why Customers Will Love Your “Aha Moments”
We can all thank Oprah for getting her oft-used phrase, “aha moment,” added to the Merriam-Webster Dictionary. The term loosely means a sudden inspiration or insight. 
If you think of it in terms of marketing your own products and services, an “aha moment” can help you make a lasting impression on your customers. 
As you plan new marketing campaigns, imagine sending something so creative, so clever, and so unexpected that it sets a new bar. Recipients will remember it for years. They’ll tell others about it. They’ll even get in touch to thank you personally. Has that happened to you yet? If not, maybe this is the year.
What shape could your campaign take that would deliver this “aha moment?” We thought about this ourselves, striving to create something for Cooley that was unforgettable and unique. Would it have been easier and less expensive to produce postcards or brochures to mail or hand out? Of course! But every other company in our field does that. We knew we could do better.
So our Brand Consultants put their heads together and came up with two different campaigns that would get people talking. These took more time to produce and, quite honestly, cost more as well, but in the end, they made the impact we sought. 
One was a branded hat campaign, where we wanted to show clients that we could do variable printing, custom packaging, and custom decorating. The easy solution would’ve been to produce a generic hat and verbally explain these capabilities – but there’s no “aha!” in that. We elected to produce a custom box with a personalized letter inserted, and a hat with the client’s name printed on the inside. This solution showed off all three markets we wanted to promote…visibly, tangibly, and memorably. We received numerous positive responses afterwards, and it’s led to a number of opportunities as a result.
A second example took place at our recent trade fairs. We wanted to provide a gift to everyone (over 500 people attended), and we initially settled on a Cooley-branded keychain that costs about $1.75 each. While the branded keychain with just our logo would have been nice, we felt that many of them wouldn’t get used. Plus, they told little about our capabilities. 
We decided to create a personalized keychain at each event through our “Initials” program. These branded keychains are heavier and sturdier than most, and they allow us to place the client’s initials on the spot as a welcome gift. Each trade fair had the cabinet of initial combinations ready, and as each client walked up to our booth, we handed them their personalized keychain. 
The reaction, response, and buzz around this one product was enormous, and the ROI has more than paid for our cost of the item. We continue to respond to requests for them. 
When you’re contemplating a giveaway item or marketing campaign for your company, it’s tempting to go with traditional and generic items. Are they quicker and less expensive to produce? Sure. But will they make a lasting impression and result in additional business? That’s worth thinking about. 
In our experience, investing in a product or service that may cost you more or take longer to produce can definitely earn better results in the long term.
Consider all your options when it comes to substrate, format, fabric, decoration location, packaging options, and personalization. What a difference a creative marketing or promotional campaign can make to your bottom line – and to your corporate reputation.
Give your customers that “aha moment” to extend your product’s awareness and do great things for your brand for a long time to come.

Why Customers Will Love Your “Aha Moments”

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