Mercers is a unique dairy that offers an even more unique product – wine ice cream! They’ve developed and implemented a consistent brand identity across their packaging, and now sought to take that look into other communications to drive more awareness for the brand for a trade show display.
The challenge was simple to state and difficult to execute. It started when the client handed their Cooley contact one of their pint ice cream containers. The ask? To build a trade show display/table to look identical to that carton. Because this would be taken to trade shows, it needed to be well-built, impactful, and fully portable.
The trade show display has been used at some of the largest international food shows in NYC, and the client team is very happy with both its form and its function.