Branding Rationale

Mouse Over A Number To Read The Rationale

1

The Cooley brand icon has been created using a
stylized "C".

2

A subliminal lowercase "g" is created within the negative space and placed into a dimensional electric green circle shape.

3

The custom letterforms for "Cooley" imply synergy with the two letter o’s forming an infinity symbol. In combination with the rest of the name, it projects confidence and capability.

4

The infinity symbol symbolizes continual synergy between all parts. This projects that Cooley is a "team" not a cluster of "individuals." We are unified as a brand of "one" not "many". Therefore we are stronger together then apart.

5

The tagline “brand new” projects Cooley as an innovative, positive, moving forward leader in enhancing your clients’ brand and image. Whether it is an established brand that needs a fresh idea, or a client that needs to project a whole new image.