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  • ABOUT
    • About Cooley Group Brand Consultants
    • Our Team
      • Cooley – Albany, NY
      • Cooley – Hudson Valley, NY
      • Cooley – Rochester, NY
      • Cooley – Syracuse, NY
      • Cooley – Utica, NY
  • BRANDING SOLUTIONS
    • Innovation & Strategy
    • Printing Technology
    • Distribution & Fulfillment
    • Cooley’s Online Solutions Offers Flexibility for Your Brand Strategy
  • CAPABILITIES
    • Specialty Printing & Packaging
    • Printing
    • Branded Apparel
    • Promotional Products
    • FAQ
  • IDEA GALLERY
    • Idea Gallery
    • Online Catalogs
  • THOUGHTS
    • Case Studies
    • Culture & Community
    • Philosophy
  • COLLABORATE
    • Contact Us
    • Product Inquiry
  • CLIENT LOGIN

Philosophy

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Cooley Group Recognized as a Winner of the 2018 Best of Print & Digital® Award

Cooley Group, announces recognition received as an Award Winner of the 2018 Best of Print & Digital® program. Only the very top companies in the industry were able to achieve this distinction

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Bring Your Corporate Identity to the Forefront in Creative Ways

Every piece of communication from your company is a reflection of your brand’s culture. Your website’s design and content, corporate brochures and sales letters, event materials and giveaways,

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Trends matter when considering your brands marketing

When considering promotional items and branded apparel TRENDS MATTER! Whether it’s a color, pattern, material or an innovative function, product trends represent something new – and nothing cap

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branded apparel shortsleeve cotton

7 Ways Branded Apparel Helps Extend Your Brand

Finding ways to differentiate your company can be devilishly difficult. Is the answer an award-winning tagline or world-class logo? Will a new web site do the trick? Maybe a full-blown ad campaign

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Target your customer

Variable Data Campaigns Are Now As Easy As 1-2-3

If you’ve shied away from doing a variable data print (VDP) campaign because it seemed too difficult, you’re going to love this post. VDP campaigns are now as easy as they are effective, and th

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logo embroidered branded apparel

Be your Own Billboard

Branded apparel definitely drives engagements and creates inquires. For Cooley, wearing clothing displaying our company’s logo can activate a dialog that might not otherwise occur. Our consultant

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marketing strategy

7 Creative Ways to Engage Your Audience at Your Next Event

Meeting customers and prospects face to face is an opportunity to make a lasting impression that can’t be done virtually. In person, you can read someone’s social cues, react to body language,

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Recognizing Employees at Saratoga Bridges

Longtime client, Saratoga Bridges came to us seeking a sourcing a functional, attractive and reasonably priced gift to be given out at their annual Employee Recognition Celebration. Saratoga Bridge

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work for success

Brand Consistency is Essential at Trade Shows

Be consistent in your brand mindset, whether it be upscale, sophisticated, young or old. Not only with the way your trade show exhibit looks, but also with the dress style and comportment of your t

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stay connected

Mobile Media Marketing

The hottest trend in Social Media offerings is Mobile Marketing. This option allows you to cultivate your customer’s mobile phone numbers and use that method to send targeted information, special

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