Philosophy

Every piece of communication from your company is a reflection of your brand’s culture. Your website’s design and content, corporate brochures and sales letters, event materials and giveaways, PowerPoint presentations shown to prospects, and signs and banners bearing your name are all an extension of your brand. They need tending to.

When considering promotional items and branded apparel TRENDS MATTER! Whether it’s a color, pattern, material or an innovative function, product trends represent something new – and nothing captures our attention like something new. Using the same data and forecasts retailers use to project what’s next, we’re the first to bring you products that reflect this year’s biggest trends.

Finding ways to differentiate your company can be devilishly difficult. Is the answer an award-winning tagline or world-class logo? Will a new web site do the trick? Maybe a full-blown ad campaign is the answer.

In reality, it’s a combination of multiple marketing and promotional efforts. They need to be ongoing, strategic, and work well together.

If you’ve shied away from doing a variable data print (VDP) campaign because it seemed too difficult, you’re going to love this post. VDP campaigns are now as easy as they are effective, and the Cooley Group is here to help.

Branded apparel definitely drives engagements and creates inquires. For Cooley, wearing clothing displaying our company’s logo can activate a dialog that might not otherwise occur. Our consultants are always looking for a way to start a conversation. When others see their shirt or cap, they often ask, “What is Cooley Group?” or, “Where did you get that cool shirt?” There’s no doubt that a carefully designed message can serve to attract others and help start conversations.

Meeting customers and prospects face to face is an opportunity to make a lasting impression that can’t be done virtually. In person, you can read someone’s social cues, react to body language, and find common interests that help people bond.

Longtime client, Saratoga Bridges came to us seeking a sourcing a functional, attractive and reasonably priced gift to be given out at their annual Employee Recognition Celebration. Saratoga Bridges is a non-profit organization in Saratoga County which serves individuals with developmental disabilities and their families. Their philosophy is Every Day is Full of Possibilities! The theme for the event and the gift was “One Person Can Make a Difference…Thanks for Making a Difference Every Day”.

Be consistent in your brand mindset, whether it be upscale, sophisticated, young or old. Not only with the way your trade show exhibit looks, but also with the dress style and comportment of your trade show booth staff.

Business cards are not dead. After shaking hands, one of the rituals of meeting in business is to exchange business cards. It’s almost a reflex reaction. But in the world of electronic communication are business cards now dead?  Have the e-mail signature line and smart phone apps replaced a card?  Most people say that a business card is still necessary even just because it is a tough habit to break when meeting new people.

There are well over 100,000,000 outdoor leisure opportunities per year for corporate logos to be at work spreading awareness.

Think about it – There are over 13,000,000 camp-nights per year and the gender is split 50-50. Over a third of the population will attend an outdoor event this year! Are you looking for ways to get your company recognized? Contact your Cooley Brand Consultant Today!