Recognizing Employees at Saratoga Bridges

Longtime client, Saratoga Bridges came to us seeking a sourcing a functional, attractive and reasonably priced gift to be given out at their annual Employee Recognition Celebration. Saratoga Bridges is a non-profit organization in Saratoga County which serves individuals with developmental disabilities and their families. Their philosophy is Every Day is Full of Possibilities! The theme for the event and the gift was “One Person Can Make a Difference…Thanks for Making a Difference Every Day”.

Direct Mail: So Much More Than Just a Postcard

Has the court of popular opinion persuaded you to ditch paper-based marketing efforts in favor of digital ones? You might want to reconsider. Direct mail is still effective.

In the DMA’s 2015 Response Rate Report, direct mail response rates continue to outperform digital channels – by a lot. Direct mail gets a 3.7% response rate, while both email and social media channels garner only 0.1%.