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  • ABOUT
    • About Cooley Group Brand Consultants
    • Our Team
      • Cooley – Albany, NY
      • Cooley – Hudson Valley, NY
      • Cooley – Rochester, NY
      • Cooley – Syracuse, NY
      • Cooley – Utica, NY
    • Careers at Cooley Group
  • BRANDING SOLUTIONS
    • Innovation & Strategy
    • Printing Technology
    • Distribution & Fulfillment
    • Cooley’s Online Solutions Offers Flexibility for Your Brand Strategy
  • CAPABILITIES
    • Specialty Printing & Packaging
    • Printing
    • Branded Apparel
    • Promotional Products
    • FAQ
  • IDEA GALLERY
    • Idea Gallery
    • Online Catalogs
  • THOUGHTS
    • Case Studies
    • Culture & Community
    • Philosophy
  • COLLABORATE
    • Contact Us
    • Product Inquiry
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Category: Cooley Philosophy

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  • Cooley Philosophy
Cooley Group Recognized as a Winner of the 2018 Best of Print & Digital® Award

Cooley Group Recognized as a Winner of the 2018 Best of Print & Digital® Award

  • May 2, 2018
  • Cooley Group
  • Cooley Philosophy

Cooley Group, announces recognition received as an Award Winner of the 2018 Best of Print & Digital® program. Only the very top companies in the industry were able to achieve this distinction

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Bring Your Corporate Identity to the Forefront in Creative Ways

Bring Your Corporate Identity to the Forefront in Creative Ways

  • April 3, 2018
  • Cooley Group
  • Cooley Philosophy

Every piece of communication from your company is a reflection of your brand’s culture. Your website’s design and content, corporate brochures and sales letters, event materials and giveaways,

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Trends matter when considering your brands marketing

Trends matter when considering your brands marketing

  • March 30, 2018
  • Cooley Group
  • Brand, Cooley Philosophy

When considering promotional items and branded apparel TRENDS MATTER! Whether it’s a color, pattern, material or an innovative function, product trends represent something new – and nothing cap

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7 Ways Branded Apparel Helps Extend Your Brand

7 Ways Branded Apparel Helps Extend Your Brand

  • March 22, 2018
  • Cooley Group
  • Brand, Cooley Philosophy, Marketing

Finding ways to differentiate your company can be devilishly difficult. Is the answer an award-winning tagline or world-class logo? Will a new web site do the trick? Maybe a full-blown ad campaign

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Variable Data Campaigns Are Now As Easy As 1-2-3

Variable Data Campaigns Are Now As Easy As 1-2-3

  • March 22, 2018
  • Cooley Group
  • Cooley Philosophy

If you’ve shied away from doing a variable data print (VDP) campaign because it seemed too difficult, you’re going to love this post. VDP campaigns are now as easy as they are effective, and th

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Be your Own Billboard

Be your Own Billboard

  • March 22, 2018
  • Cooley Group
  • Brand, Cooley Philosophy

Branded apparel definitely drives engagements and creates inquires. For Cooley, wearing clothing displaying our company’s logo can activate a dialog that might not otherwise occur. Our consultant

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7 Creative Ways to Engage Your Audience at Your Next Event

7 Creative Ways to Engage Your Audience at Your Next Event

  • March 22, 2018
  • Cooley Group
  • Cooley Philosophy, Employee Engagement, Marketing

Meeting customers and prospects face to face is an opportunity to make a lasting impression that can’t be done virtually. In person, you can read someone’s social cues, react to body language,

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Recognizing Employees at Saratoga Bridges

Recognizing Employees at Saratoga Bridges

  • March 22, 2018
  • Cooley Group
  • Branded Apparel, Capabilities, Case Studies, Cooley Philosophy

Longtime client, Saratoga Bridges came to us seeking a sourcing a functional, attractive and reasonably priced gift to be given out at their annual Employee Recognition Celebration. Saratoga Bridge

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Brand Consistency is Essential at Trade Shows

Brand Consistency is Essential at Trade Shows

  • March 22, 2018
  • Cooley Group
  • Brand, Cooley Philosophy

Be consistent in your brand mindset, whether it be upscale, sophisticated, young or old. Not only with the way your trade show exhibit looks, but also with the dress style and comportment of your t

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Mobile Media Marketing

Mobile Media Marketing

  • March 22, 2018
  • Cooley Group
  • Cooley Philosophy

The hottest trend in Social Media offerings is Mobile Marketing. This option allows you to cultivate your customer’s mobile phone numbers and use that method to send targeted information, special

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Cooley Group’s Response to Covid-19 and PPE Needs

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Cooley Group Recognized as a Winner of the 2018 Best of Print & Digital® Award

Cooley Group Recognized as a Winner of the 2018 Best of Print & Digital® Award

  • Cooley Group
  • 2 May 2018
Do You Know What’s So Special about Specialty Printing?

Do You Know What’s So Special about Specialty Printing?

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Bring Your Corporate Identity to the Forefront in Creative Ways

Bring Your Corporate Identity to the Forefront in Creative Ways

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  • Cooley Group
  • 3 Apr 2018

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