Cooley Group, announces recognition received as an Award Winner of the 2018 Best of Print & Digital® program. Only the very top companies in the industry were able to achieve this distinction, and Cooley Group is honored to receive this award for the second consecutive year.
Every piece of communication from your company is a reflection of your brand’s culture. Your website’s design and content, corporate brochures and sales letters, event materials and giveaways, PowerPoint presentations shown to prospects, and signs and banners bearing your name are all an extension of your brand. They need tending to.
When considering promotional items and branded apparel TRENDS MATTER! Whether it’s a color, pattern, material or an innovative function, product trends represent something new – and nothing captures our attention like something new. Using the same data and forecasts retailers use to project what’s next, we’re the first to bring you products that reflect this year’s biggest trends.
Finding ways to differentiate your company can be devilishly difficult. Is the answer an award-winning tagline or world-class logo? Will a new web site do the trick? Maybe a full-blown ad campaign is the answer.
In reality, it’s a combination of multiple marketing and promotional efforts. They need to be ongoing, strategic, and work well together.
If you’ve shied away from doing a variable data print (VDP) campaign because it seemed too difficult, you’re going to love this post. VDP campaigns are now as easy as they are effective, and the Cooley Group is here to help.
Branded apparel definitely drives engagements and creates inquires. For Cooley, wearing clothing displaying our company’s logo can activate a dialog that might not otherwise occur. Our consultants are always looking for a way to start a conversation. When others see their shirt or cap, they often ask, “What is Cooley Group?” or, “Where did you get that cool shirt?” There’s no doubt that a carefully designed message can serve to attract others and help start conversations.
Meeting customers and prospects face to face is an opportunity to make a lasting impression that can’t be done virtually. In person, you can read someone’s social cues, react to body language, and find common interests that help people bond.
Longtime client, Saratoga Bridges came to us seeking a sourcing a functional, attractive and reasonably priced gift to be given out at their annual Employee Recognition Celebration. Saratoga Bridges is a non-profit organization in Saratoga County which serves individuals with developmental disabilities and their families. Their philosophy is Every Day is Full of Possibilities! The theme for the event and the gift was “One Person Can Make a Difference…Thanks for Making a Difference Every Day”.
Be consistent in your brand mindset, whether it be upscale, sophisticated, young or old. Not only with the way your trade show exhibit looks, but also with the dress style and comportment of your trade show booth staff.
The hottest trend in Social Media offerings is Mobile Marketing. This option allows you to cultivate your customer’s mobile phone numbers and use that method to send targeted information, specials, coupon codes, etc. to that segment of your customer base via text messages.
