If you’ve shied away from doing a variable data print (VDP) campaign because it seemed too difficult, you’re going to love this post. VDP campaigns are now as easy as they are effective, and the Cooley Group is here to help.
The hottest trend in Social Media offerings is Mobile Marketing. This option allows you to cultivate your customer’s mobile phone numbers and use that method to send targeted information, specials, coupon codes, etc. to that segment of your customer base via text messages.