Finding ways to differentiate your company can be devilishly difficult. Is the answer an award-winning tagline or world-class logo? Will a new web site do the trick? Maybe a full-blown ad campaign is the answer.
In reality, it’s a combination of multiple marketing and promotional efforts. They need to be ongoing, strategic, and work well together.
Read More
Meeting customers and prospects face to face is an opportunity to make a lasting impression that can’t be done virtually. In person, you can read someone’s social cues, react to body language, and find common interests that help people bond.
Read More
Has the court of popular opinion persuaded you to ditch paper-based marketing efforts in favor of digital ones? You might want to reconsider. Direct mail is still effective.
In the DMA’s 2015 Response Rate Report, direct mail response rates continue to outperform digital channels – by a lot. Direct mail gets a 3.7% response rate, while both email and social media channels garner only 0.1%.
Read More
