Every piece of communication from your company is a reflection of your brand’s culture. Your website’s design and content, corporate brochures and sales letters, event materials and giveaways, PowerPoint presentations shown to prospects, and signs and banners bearing your name are all an extension of your brand. They need tending to.
Branded apparel definitely drives engagements and creates inquires. For Cooley, wearing clothing displaying our company’s logo can activate a dialog that might not otherwise occur. Our consultants are always looking for a way to start a conversation. When others see their shirt or cap, they often ask, “What is Cooley Group?” or, “Where did you get that cool shirt?” There’s no doubt that a carefully designed message can serve to attract others and help start conversations.