Mobile Media Marketing

Mobile Media Marketing

The hottest trend in Social Media offerings is Mobile Marketing. This option allows you to cultivate your customer’s mobile phone numbers and use that method to send targeted information, specials, coupon codes, etc. to that segment of your customer base via text messages.

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Conifer on the Move

Conifer on the Move

Working closely with the Conifer team over the course of three months, the Cooley Group helped pull together a solution that integrated design, production, and fulfillment into a single, coherent program. Initial quantities of business-critical documents were identified and ordered, sourced from a variety of different suppliers to meet the customer team’s requirements for cost, timing, and quality.

Direct Mail: So Much More Than Just a Postcard

Direct Mail: So Much More Than Just a Postcard

Has the court of popular opinion persuaded you to ditch paper-based marketing efforts in favor of digital ones? You might want to reconsider. Direct mail is still effective.

In the DMA’s 2015 Response Rate Report, direct mail response rates continue to outperform digital channels – by a lot. Direct mail gets a 3.7% response rate, while both email and social media channels garner only 0.1%.