In our collaborations with the BAE Marketing Team, Cooley Group proposed a USB Flash Drive made of pvc in a custom commercial airliner shape. In addition, we uploaded their ‘url’ onto the drives, so when plugged in the customer would immediately be engaged by the splash page featuring the new BAE technology being showcased at the show.
Finding ways to differentiate your company can be devilishly difficult. Is the answer an award-winning tagline or world-class logo? Will a new web site do the trick? Maybe a full-blown ad campaign is the answer.
In reality, it’s a combination of multiple marketing and promotional efforts. They need to be ongoing, strategic, and work well together.
Branded apparel definitely drives engagements and creates inquires. For Cooley, wearing clothing displaying our company’s logo can activate a dialog that might not otherwise occur. Our consultants are always looking for a way to start a conversation. When others see their shirt or cap, they often ask, “What is Cooley Group?” or, “Where did you get that cool shirt?” There’s no doubt that a carefully designed message can serve to attract others and help start conversations.
