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  • ABOUT
    • About Cooley Group Brand Consultants
    • Our Team
      • Cooley – Albany, NY
      • Cooley – Hudson Valley, NY
      • Cooley – Rochester, NY
      • Cooley – Syracuse, NY
      • Cooley – Utica, NY
  • BRANDING SOLUTIONS
    • Innovation & Strategy
    • Printing Technology
    • Distribution & Fulfillment
    • Cooley’s Online Solutions Offers Flexibility for Your Brand Strategy
  • CAPABILITIES
    • Specialty Printing & Packaging
    • Printing
    • Branded Apparel
    • Promotional Products
    • FAQ
  • IDEA GALLERY
    • Idea Gallery
    • Online Catalogs
  • THOUGHTS
    • Case Studies
    • Culture & Community
    • Philosophy
  • COLLABORATE
    • Contact Us
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Category: Brand

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Trends matter when considering your brands marketing

Trends matter when considering your brands marketing

  • March 30, 2018
  • Cooley Group
  • Brand, Cooley Philosophy

When considering promotional items and branded apparel TRENDS MATTER! Whether it’s a color, pattern, material or an innovative function, product trends represent something new – and nothing cap

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7 Ways Branded Apparel Helps Extend Your Brand

7 Ways Branded Apparel Helps Extend Your Brand

  • March 22, 2018
  • Cooley Group
  • Brand, Cooley Philosophy, Marketing

Finding ways to differentiate your company can be devilishly difficult. Is the answer an award-winning tagline or world-class logo? Will a new web site do the trick? Maybe a full-blown ad campaign

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Be your Own Billboard

Be your Own Billboard

  • March 22, 2018
  • Cooley Group
  • Brand, Cooley Philosophy

Branded apparel definitely drives engagements and creates inquires. For Cooley, wearing clothing displaying our company’s logo can activate a dialog that might not otherwise occur. Our consultant

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Brand Consistency is Essential at Trade Shows

Brand Consistency is Essential at Trade Shows

  • March 22, 2018
  • Cooley Group
  • Brand, Cooley Philosophy

Be consistent in your brand mindset, whether it be upscale, sophisticated, young or old. Not only with the way your trade show exhibit looks, but also with the dress style and comportment of your t

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Why Customers Will Love Your “Aha Moments”

Why Customers Will Love Your “Aha Moments”

  • March 16, 2018
  • Cooley Group
  • Brand, Cooley Philosophy

We can all thank Oprah for getting her oft-used phrase, “aha moment,” added to the Merriam-Webster Dictionary. The term loosely means a sudden inspiration or insight. If you think of it in terms of marketing your own products and services, an “aha moment” can help you make a lasting impression on your customers.

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Is It Time for An Extreme Corporate Makeover?

Is It Time for An Extreme Corporate Makeover?

  • July 11, 2017
  • Cooley Group
  • Brand, Cooley Philosophy

When you hear “branded apparel,” what comes to mind? Baseball caps embroidered on the crown? Collared shirts embroidered on the front left chest? T-shirts screen printed across the front?

<
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How Secure Are Your Critical Documents?

How Secure Are Your Critical Documents?

  • September 11, 2016
  • Cooley Group
  • Brand, Cooley Philosophy

You’re probably extra cautious about safeguarding your passport. Are you as careful about protecting your company’s secure business documents?

We recommend that you review certain busine

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Take Advantage of Every Branding Opportunity

Take Advantage of Every Branding Opportunity

  • March 11, 2016
  • Cooley Group
  • Brand, Cooley Philosophy

It’s easy to overlook branding opportunities for your company. Maybe it’s just a matter of recognizing where these opportunities exist. Consider these four ideas.

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Do you take the time to get your Brand in Shape?

Do you take the time to get your Brand in Shape?

  • February 16, 2016
  • Cooley Group
  • Brand, Cooley Philosophy

Ready to find out more about getting your brand in shape?  Book a brainstorming session with your Brand Consultant and receive a free branded sample of Thinking Putty!

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Cooley Group’s Response to Covid-19 and PPE Needs

  • Cooley Group
  • 19 Mar 2020
Solutions for Klein Steel

Solutions for Klein Steel

  • Cooley Group
  • 20 Feb 2019
Cooley Group Recognized as a Winner of the 2018 Best of Print & Digital® Award

Cooley Group Recognized as a Winner of the 2018 Best of Print & Digital® Award

  • Cooley Group
  • 2 May 2018
Do You Know What’s So Special about Specialty Printing?

Do You Know What’s So Special about Specialty Printing?

(6749)
  • Cooley Group
  • 11 Apr 2016

Cooley Group’s Response to Covid-19 and PPE Needs

(2884)
  • Cooley Group
  • 19 Mar 2020
7 Creative Ways to Engage Your Audience at Your Next Event

7 Creative Ways to Engage Your Audience at Your Next Event

(2847)
  • Cooley Group
  • 22 Mar 2018

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