Trends matter when considering your brands marketing

When considering promotional items and branded apparel TRENDS MATTER! Whether it’s a color, pattern, material or an innovative function, product trends represent something new – and nothing captures our attention like something new. Using the same data and forecasts retailers use to project what’s next, we’re the first to bring you products that reflect this year’s biggest trends.

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Be your Own Billboard

Branded apparel definitely drives engagements and creates inquires. For Cooley, wearing clothing displaying our company’s logo can activate a dialog that might not otherwise occur. Our consultants are always looking for a way to start a conversation. When others see their shirt or cap, they often ask, “What is Cooley Group?” or, “Where did you get that cool shirt?” There’s no doubt that a carefully designed message can serve to attract others and help start conversations.

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How Secure Are Your Critical Documents?

You’re probably extra cautious about safeguarding your passport. Are you as careful about protecting your company’s secure business documents?

We recommend that you review certain business documents regularly to counter fraud and hinder counterfeiting. According to the Document Security Alliance, crime based on document fraud and identity theft amounts to hundreds of billions of dollars in the U.S. today.

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