Direct Mail: So Much More Than Just a Postcard

Has the court of popular opinion persuaded you to ditch paper-based marketing efforts in favor of digital ones? You might want to reconsider. Direct mail is still effective.

In the DMA’s 2015 Response Rate Report, direct mail response rates continue to outperform digital channels – by a lot. Direct mail gets a 3.7% response rate, while both email and social media channels garner only 0.1%.

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