Conifer on the Move

Conifer on the Move

Working closely with the Conifer team over the course of three months, the Cooley Group helped pull together a solution that integrated design, production, and fulfillment into a single, coherent program. Initial quantities of business-critical documents were identified and ordered, sourced from a variety of different suppliers to meet the customer team’s requirements for cost, timing, and quality.

How Secure Are Your Critical Documents?

How Secure Are Your Critical Documents?

You’re probably extra cautious about safeguarding your passport. Are you as careful about protecting your company’s secure business documents?

We recommend that you review certain business documents regularly to counter fraud and hinder counterfeiting. According to the Document Security Alliance, crime based on document fraud and identity theft amounts to hundreds of billions of dollars in the U.S. today.

Direct Mail: So Much More Than Just a Postcard

Direct Mail: So Much More Than Just a Postcard

Has the court of popular opinion persuaded you to ditch paper-based marketing efforts in favor of digital ones? You might want to reconsider. Direct mail is still effective.

In the DMA’s 2015 Response Rate Report, direct mail response rates continue to outperform digital channels – by a lot. Direct mail gets a 3.7% response rate, while both email and social media channels garner only 0.1%.