Trends matter when considering your brands marketing

When considering promotional items and branded apparel TRENDS MATTER! Whether it’s a color, pattern, material or an innovative function, product trends represent something new – and nothing captures our attention like something new. Using the same data and forecasts retailers use to project what’s next, we’re the first to bring you products that reflect this year’s biggest trends.

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Be your Own Billboard

Branded apparel definitely drives engagements and creates inquires. For Cooley, wearing clothing displaying our company’s logo can activate a dialog that might not otherwise occur. Our consultants are always looking for a way to start a conversation. When others see their shirt or cap, they often ask, “What is Cooley Group?” or, “Where did you get that cool shirt?” There’s no doubt that a carefully designed message can serve to attract others and help start conversations.

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Recognizing Employees at Saratoga Bridges

Longtime client, Saratoga Bridges came to us seeking a sourcing a functional, attractive and reasonably priced gift to be given out at their annual Employee Recognition Celebration. Saratoga Bridges is a non-profit organization in Saratoga County which serves individuals with developmental disabilities and their families. Their philosophy is Every Day is Full of Possibilities! The theme for the event and the gift was “One Person Can Make a Difference…Thanks for Making a Difference Every Day”.

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Business cards are NOT dead!

Business cards are not dead. After shaking hands, one of the rituals of meeting in business is to exchange business cards. It’s almost a reflex reaction. But in the world of electronic communication are business cards now dead?  Have the e-mail signature line and smart phone apps replaced a card?  Most people say that a business card is still necessary even just because it is a tough habit to break when meeting new people.

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