While every company gallops along at such a hectic pace, there’s a need for ways to differentiate your company. This is especially significant if you’re in an industry like ours, where so many businesses operate on a transactional basis, not a consultative one.
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The Rochester office participated in their Day of Caring, Tuesday, May 22nd at Heritage Christian Services on Gates-Greece Townline Rd. They spent the day taking care of the gardens. Raking, mulching and sprucing up the outdoor areas for all to enjoy!
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Since 1984, the National Center for Missing & Exploited Children® has served as the leading private, nonprofit organization helping to find missing children, reduce child sexual exploitation and prevent future victimization.
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SMART = Sales Marketing Association of Rising Talent is committed to fostering a community of early Sales & Marketing talent in CNY through networking, informative dialogue, and professional development.
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Cooley Group developed an idea to create the 1st Edition City of Utica Monopoly game. Reaching out to community leaders and business owners to pay for all properties on the game which provided the funds to manufacture the first 5,000 games.
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The Cooley Group suggested a new ordering website to manage repeatedly ordered printed products. The site would also support additional sales of promotional products and commercially printed items that change with each order.
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Working closely with the Conifer team over the course of three months, the Cooley Group helped pull together a solution that integrated design, production, and fulfillment into a single, coherent program. Initial quantities of business-critical documents were identified and ordered, sourced from a variety of different suppliers to meet the customer team’s requirements for cost, timing, and quality.
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We can all thank Oprah for getting her oft-used phrase, “aha moment,” added to the Merriam-Webster Dictionary. The term loosely means a sudden inspiration or insight. If you think of it in terms of marketing your own products and services, an “aha moment” can help you make a lasting impression on your customers.
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When you hear “branded apparel,” what comes to mind? Baseball caps embroidered on the crown? Collared shirts embroidered on the front left chest? T-shirts screen printed across the front?
Everybody has these same mental images, so we invite you to step outside your comfort zone and shake things up. This may be the summer of your extreme corporate makeover.
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You’re probably extra cautious about safeguarding your passport. Are you as careful about protecting your company’s secure business documents?
We recommend that you review certain business documents regularly to counter fraud and hinder counterfeiting. According to the Document Security Alliance, crime based on document fraud and identity theft amounts to hundreds of billions of dollars in the U.S. today.
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