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  • ABOUT
    • About Cooley Group Brand Consultants
    • Our Team
      • Cooley – Albany, NY
      • Cooley – Hudson Valley, NY
      • Cooley – Rochester, NY
      • Cooley – Syracuse, NY
      • Cooley – Utica, NY
    • Careers at Cooley Group
  • BRANDING SOLUTIONS
    • Innovation & Strategy
    • Printing Technology
    • Distribution & Fulfillment
    • Cooley’s Online Solutions Offers Flexibility for Your Brand Strategy
  • CAPABILITIES
    • Specialty Printing & Packaging
    • Printing
    • Branded Apparel
    • Promotional Products
    • FAQ
  • IDEA GALLERY
    • Idea Gallery
    • Online Catalogs
  • THOUGHTS
    • Case Studies
    • Culture & Community
    • Philosophy
  • COLLABORATE
    • Contact Us
    • Product Inquiry
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Cooley Thoughts and News

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Bringing Independent Living Online

Bringing Independent Living Online

  • March 16, 2018
  • Cooley Group
  • Case Studies, Online Solution

The Cooley Group suggested a new ordering website to manage repeatedly ordered printed products. The site would also support additional sales of promotional products and commercially printed items

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Conifer on the Move

Conifer on the Move

  • March 16, 2018
  • Cooley Group
  • Case Studies, Innovation & Strategy

Working closely with the Conifer team over the course of three months, the Cooley Group helped pull together a solution that integrated design, production, and fulfillment into a single, coherent p

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Why Customers Will Love Your “Aha Moments”

Why Customers Will Love Your “Aha Moments”

  • March 16, 2018
  • Cooley Group
  • Brand, Cooley Philosophy

We can all thank Oprah for getting her oft-used phrase, “aha moment,” added to the Merriam-Webster Dictionary. The term loosely means a sudden inspiration or insight. If you think of it in terms of marketing your own products and services, an “aha moment” can help you make a lasting impression on your customers.

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Is It Time for An Extreme Corporate Makeover?

Is It Time for An Extreme Corporate Makeover?

  • July 11, 2017
  • Cooley Group
  • Brand, Cooley Philosophy

When you hear “branded apparel,” what comes to mind? Baseball caps embroidered on the crown? Collared shirts embroidered on the front left chest? T-shirts screen printed across the front?

<
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Interactive Marketing a way to #BrandNew

Interactive Marketing a way to #BrandNew

  • April 11, 2017
  • Cooley Group
  • Cooley Philosophy, Marketing

Make your marketing interactive. Making your message even more effective and stand above your competition.
Today there are several innovations in marketing technologies that make your campaig

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How Secure Are Your Critical Documents?

How Secure Are Your Critical Documents?

  • September 11, 2016
  • Cooley Group
  • Brand, Cooley Philosophy

You’re probably extra cautious about safeguarding your passport. Are you as careful about protecting your company’s secure business documents?

We recommend that you review certain busine

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Direct Mail: So Much More Than Just a Postcard

Direct Mail: So Much More Than Just a Postcard

  • April 11, 2016
  • Cooley Group
  • Capabilities, Cooley Philosophy, Marketing

Has the court of popular opinion persuaded you to ditch paper-based marketing efforts in favor of digital ones? You might want to reconsider. Direct mail is still effective.

In the DMA’s 2

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Do You Know What’s So Special about Specialty Printing?

Do You Know What’s So Special about Specialty Printing?

  • April 11, 2016
  • Cooley Group
  • Capabilities, Cooley Philosophy

Do you need Specialty Printing? Well ask yourself this… guess what the average attention span of a human is? 8 seconds! So in a fraction of the time that it would take to deliver your 60-second elevator speech, a consumer would already be distracted by something else. Read More

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Take Advantage of Every Branding Opportunity

Take Advantage of Every Branding Opportunity

  • March 11, 2016
  • Cooley Group
  • Brand, Cooley Philosophy

It’s easy to overlook branding opportunities for your company. Maybe it’s just a matter of recognizing where these opportunities exist. Consider these four ideas.

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Do you take the time to get your Brand in Shape?

Do you take the time to get your Brand in Shape?

  • February 16, 2016
  • Cooley Group
  • Brand, Cooley Philosophy

Ready to find out more about getting your brand in shape?  Book a brainstorming session with your Brand Consultant and receive a free branded sample of Thinking Putty!

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Cooley Group’s Response to Covid-19 and PPE Needs

  • Cooley Group
  • 19 Mar 2020
Solutions for Klein Steel

Solutions for Klein Steel

  • Cooley Group
  • 20 Feb 2019
Cooley Group Recognized as a Winner of the 2018 Best of Print & Digital® Award

Cooley Group Recognized as a Winner of the 2018 Best of Print & Digital® Award

  • Cooley Group
  • 2 May 2018
Do You Know What’s So Special about Specialty Printing?

Do You Know What’s So Special about Specialty Printing?

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  • Cooley Group
  • 11 Apr 2016

Cooley Group’s Response to Covid-19 and PPE Needs

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  • Cooley Group
  • 19 Mar 2020
Bring Your Corporate Identity to the Forefront in Creative Ways

Bring Your Corporate Identity to the Forefront in Creative Ways

(4074)
  • Cooley Group
  • 3 Apr 2018

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