Working closely with the Conifer team over the course of three months, the Cooley Group helped pull together a solution that integrated design, production, and fulfillment into a single, coherent program. Initial quantities of business-critical documents were identified and ordered, sourced from a variety of different suppliers to meet the customer team’s requirements for cost, timing, and quality.
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We can all thank Oprah for getting her oft-used phrase, “aha moment,” added to the Merriam-Webster Dictionary. The term loosely means a sudden inspiration or insight. If you think of it in terms of marketing your own products and services, an “aha moment” can help you make a lasting impression on your customers.
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When you hear “branded apparel,” what comes to mind? Baseball caps embroidered on the crown? Collared shirts embroidered on the front left chest? T-shirts screen printed across the front?
Everybody has these same mental images, so we invite you to step outside your comfort zone and shake things up. This may be the summer of your extreme corporate makeover.
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You’re probably extra cautious about safeguarding your passport. Are you as careful about protecting your company’s secure business documents?
We recommend that you review certain business documents regularly to counter fraud and hinder counterfeiting. According to the Document Security Alliance, crime based on document fraud and identity theft amounts to hundreds of billions of dollars in the U.S. today.
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Has the court of popular opinion persuaded you to ditch paper-based marketing efforts in favor of digital ones? You might want to reconsider. Direct mail is still effective.
In the DMA’s 2015 Response Rate Report, direct mail response rates continue to outperform digital channels – by a lot. Direct mail gets a 3.7% response rate, while both email and social media channels garner only 0.1%.
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Do you need Specialty Printing? Well ask yourself this… guess what the average attention span of a human is? 8 seconds! So in a fraction of the time that it would take to deliver your 60-second elevator speech, a consumer would already be distracted by something else.
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It’s easy to overlook branding opportunities for your company. Maybe it’s just a matter of recognizing where these opportunities exist. Consider these four ideas.
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Ready to find out more about getting your brand in shape? Book a brainstorming session with your Brand Consultant and receive a free branded sample of Thinking Putty!
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