Cooley News, Branding Tips & New Products

Variable Data Campaigns Are Now As Easy As 1-2-3

If you’ve shied away from doing a variable data print (VDP) campaign because it seemed too difficult, you’re going to love this post. VDP campaigns are now as easy as they are effective, and the Cooley Group is here to help.

Be your Own Billboard

Branded apparel definitely drives engagements and creates inquires. For Cooley, wearing clothing displaying our company’s logo can activate a dialog that might not otherwise occur. Our consultants are always looking for a way to start a conversation. When others see their shirt or cap, they often ask, “What is Cooley Group?” or, “Where did you get that cool shirt?” There’s no doubt that a carefully designed message can serve to attract others and help start conversations.

7 Creative Ways to Engage Your Audience at Your Next Event

Meeting customers and prospects face to face is an opportunity to make a lasting impression that can’t be done virtually. In person, you can read someone’s social cues, react to body language, and find common interests that help people bond.

Recognizing Employees at Saratoga Bridges

Longtime client, Saratoga Bridges came to us seeking a sourcing a functional, attractive and reasonably priced gift to be given out at their annual Employee Recognition Celebration. Saratoga Bridges is a non-profit organization in Saratoga County which serves individuals with developmental disabilities and their families. Their philosophy is Every Day is Full of Possibilities! The theme for the event and the gift was “One Person Can Make a Difference…Thanks for Making a Difference Every Day”.

Brand Consistency is Essential at Trade Shows

Be consistent in your brand mindset, whether it be upscale, sophisticated, young or old. Not only with the way your trade show exhibit looks, but also with the dress style and comportment of your trade show booth staff.

Business cards are NOT dead!

Business cards are not dead. After shaking hands, one of the rituals of meeting in business is to exchange business cards. It’s almost a reflex reaction. But in the world of electronic communication are business cards now dead? Have the e-mail signature line and smart phone apps replaced a card? Most people say that a business card is still necessary even just because it is a tough habit to break when meeting new people.

Outdoor Event Promotion is a GREAT Opportunity

There are well over 100,000,000 outdoor leisure opportunities per year for corporate logos to be at work spreading awareness.

Think about it – There are over 13,000,000 camp-nights per year and the gender is split 50-50. Over a third of the population will attend an outdoor event this year! Are you looking for ways to get your company recognized? Contact your Cooley Brand Consultant Today!

A Culture of Progressive Learning Is Good for Your Organization

While every company gallops along at such a hectic pace, there’s a need for ways to differentiate your company. This is especially significant if you’re in an industry like ours, where so many businesses operate on a transactional basis, not a consultative one.

The Cooley Group Partners with the United Way Day of Caring

The Rochester office participated in their Day of Caring, Tuesday, May 22nd at Heritage Christian Services on Gates-Greece Townline Rd. They spent the day taking care of the gardens. Raking, mulching and sprucing up the outdoor areas for all to enjoy!

The Ride for Missing Children

Since 1984, the National Center for Missing & Exploited Children® has served as the leading private, nonprofit organization helping to find missing children, reduce child sexual exploitation and prevent future victimization.

Variable Data Campaigns Are Now As Easy As 1-2-3

Be your Own Billboard

7 Creative Ways to Engage Your Audience at Your Next Event

Recognizing Employees at Saratoga Bridges

Brand Consistency is Essential at Trade Shows

Business cards are NOT dead!

Outdoor Event Promotion is a GREAT Opportunity

A Culture of Progressive Learning Is Good for Your Organization

The Cooley Group Partners with the United Way Day of Caring

The Ride for Missing Children

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